In November, the Wall Street Journal published an article entitled “Some Food Companies Ditch ‘Natural’ Food Label”. While this has not necessarily been the center of attention lately, especially not in Central Illinois with the recent tornado damage, it is relevant to everyone who eats food that comes from the grocery store. Basically, many food companies are choosing to remove the “natural” label from their products (think Naked juice or Goldfish). There have been lawsuits over the “natural” claim that say that there is no guidelines behind the label, so literally anyone can use the label on their product if they choose to do so.
In case you’re not an avid reader of the Wall Street Journal (nor forced to read it for a politics class), here’s the link to the article that was published about a month ago now.
I’ve blogged about labeling before (see “Are We OVER-Labeling” for more), and it seems that the American public is thinking along the same lines as I do. Labeling is not a bad thing, it’s just when we have too many labels or labels that have few to no requirements is when it gets confusing. Labeling has become more of a marketing tactic Continue reading